Web and Graphic Design - Portfolio of Jenna Carlson

Back Country Land Trust Website

Back Country Land Trust - Land Stewardship in San Diego, CA

In 2020 I had the pleasure of working with a 501c3 non-profit group called Back Country Land Trust (BCLT.) BCLT is responsible for protecting the “back country” east of San Diego. The request I received originated from the need for a new, updated website with a strong call to action. After a series of conversations to discover purpose, user experience, and goals related to both, I created the Back Country Land Trust website.

Roles I played during this project:

Creative Director
Content Curator
Website Migrator
Educational IT Supporter

Brand Storytelling

Reporting to the Marketing Director at the Institute for Specialized Medicine, my task here was to build brand awareness and recognition for Gluten-Free Remedies (GFR.) I worked with a style guide featuring pre-determined colors, fonts, and a logo, and designed a suite of website advertisement graphics, email blasts, and trade show banners.

Roles I played in this project:

Project Manager
Graphic, Print & Web Designer
Storyteller
Data Analyst